Saturday, August 31, 2019

To Kill a Moking Bird, Compassion and Respect

English I Section 6 23 March 2012 Compassion and Respect Respect and compassion are what everyone needs to have in life to have a great relationship between others and so that life can be peaceful. In Harper Lee’s To Kill a Mockingbird Scout learns about respect and compassion and how important they are to lead a good life. Through the characterization of Scout as a young girl who learns about the feeling of others, Lee demonstrates that people need to learn compassion and respect to understand the feelings of others.When Reverend Sykes tells Scout to stand up when her father passes, it illustrates the respect that the blacks have for Atticus. After Atticus loses the trial and leaves the courtroom all the blacks in the balcony stand, but Scout doesn’t. Reverend Sykes tells her, â€Å"Miss Jean Louise, stand up. Your father’s passin† (211). Scout does not stand for her father because she does not understand what is happening. The blacks are standing to show their respects towards Atticus and how he tried so hard to win the trail.Even though Atticus lost the trial they still feel so grateful for how hard he tried to win the case and how he changed people’s minds. Scout learns respect for her father for how hard he tried to do the right thing. When Jem tells scout not to crush the roly-poly, it illustrates the compassion Jem has towards the roly-poly. Right before Scout was to crush the roly-poly Jem stopped her and told her to let it out on the back porch, but Scout questions Jem on why she should not kill it. Jem tells her â€Å"because they don’t bother you† (238). Scout does not understand why Jem does not want her to kill the bug because she is too young and ignorant.Jem tells her not to because he understands life and how its not bothering you and its just peaceful. Even though Scout still does not understand she still lets it out on the back porch. People need to learn compassion and respect to understand the meaning of others, like Scout and the roly-poly and Scout and the courtroom with Atticus. This theme is important because it shows that people in life need to learn compassion and respect to understand others in life, if people went around just doing what they wanted and not thinking about the people and things around them, then the world would be a totally different place.

Friday, August 30, 2019

Identify One Primary Value Creation, One Support, and One General Management Process You Might Encounter at Zappos.

Wilfredo Gonzalez External Hiring November 26, 2011 Human Resource Recruitment and selection – Fall 2011 JR smith would have an advantage when hiring an external candidate for the Fort Lewis office. This candidate should be someone from the area well verse of the military rules, the demographics. This candidate will go though the full and formal hiring process of evaluation. The external hiring process relies on the candidate’s performance during screening, interviews and assessment. We have one current staff member that served in the National Guard for five years but only has a high diploma and another staff member that has fifteen years experience in customer relations but has never lived or served around military personnel. Therefore the candidate needed for the area of 19,089 people as of 2000, is someone who has military and civilian workforce experience, an MBA , and have strong customer service relations. The population of Fort Lewis in 2000 was 19,089 with a decline in 2010 of 8,043 in the amount of 11,046. Race/ethnicity| 2010 population| 2010 percentage| 2000 population| 2000 percentage| 2000-2010 change| White| 7,538| 68. 2%| 11,537| 60. 4%| -34. 7%| Black| 1,253| 11. 3%| 3,882| 20. 3%| -67. 7%| Two or more races| 1,058| 9. 6%| 1,230| 6. 4%| -14. 0%| Other race| 433| 3. 9%| 1,189| 6. 2%| -63. 6%| Asian| 336| 3. 0%| 650| 3. 4%| -48. 3%| Native Hawaiian/Pacific Islander| 258| 2. 3%| 342| 1. 8%| -24. 6%| American Indian/Alaska Native| 170| 1. 5%| 259| 1. 4%| -34. 4%| Total| 11,046| 100%| 19,089| 100%| -42. %| *Hispanic origin| 1,800| 16. 3%| 2,507| 13. 1%| -28. 2%| 2010 population by race/ethnicity| | | | | | http://data. spokesman. com/census/2010/washington/cities/fort-lewis-cdp-wa/ Research shows that organizations that foster strong cultures have clear values that give potential employees to embrace the cultures. Therefore a person with military back ground will be able to understand the struggles of the potential employees and help them the training needed for future employment. A strong culture may be especially beneficial to firms operating in the service sector sine JR smith are responsible for delivering the service and for evaluations important constituents make about this firm. Because research indicates that organizations may derive the following benefits from developing strong and productive cultures. It would better align the company toward achieving its vision, mission and goals. Give the employees high motivation and loyalty and it will help in shaping employee behavior at work, enabling JR Smith to be more efficient. The goal of having someone that has the correct customer experience management is to move customers from satisfied to loyal and then from loyal to advocate. CRM strategies and solutions are designed to focus on the product, price and enterprise. JR smith focus for the future is through job training, pension and VA benefits consultation and resume writing services with full time agents. Therefore a canadite with the customer service experience and military background will be valuable to the company from dealing with personal from the military. The fort Lewis area is made up of retired and transient service people ready to hit the work force but need a little help. A person with the expericance need for JR Smith management position will be able to guide them the right way with the back ground needed and degree. A person without the military back ground and only the degree will not understand the needs of the retired military personal. Reference Jean M. Phillips, Stanley M. Guly (2012). Strategic staffing. second edition, New Jersey: Person Hall education,INC. | | | | | | http://data. spokesman. com/census/2010/washington/cities/fort-lewis-cdp-wa/

Thursday, August 29, 2019

Contract Negotiations in Business Law Case Study

Contract Negotiations in Business Law - Case Study Example The second error that is challenged by the insurance company is the circuit court's judgment affirming the defenses lodged by Jones and Lee-Curtis. The second assignment of error is dispositive. The dispute actually rests on the query as to whether Augusta Mutual's adjusted third-party motion for judgment affirmed unjust claims for fraud in the inducement and/or breach of fiduciary duty. It may also be that as Jones and Lee-Curtis challenge, which the insurance company tried to change what was in fact a breach of contract claim into actionable tort claims. The principles guiding the trial court's review is based on a judgment sustaining demurrers are well established. "The purpose of a demurrer is to determine whether a motion for judgment states a cause of action upon which the requested relief may be granted." Tronfeld v. Nationwide Mut. Ins. Co., 272 Va. 709, 712, 636 S.E.2d 447, 449 (2006) (citing Welding, Inc. v. Bland County Serv. Auth., 261 Va. 218, 226, 541 S.E.2d 909, 913 (2001)). "A demurrer tests the legal sufficiency of facts alleged in pleadings, not the strength of proof." Glazebrook v. Board of Supervisors, 266 Va. 550, 554, 587 S.E.2d 589, 591 (2003). Actually, in this case Jones when he signed the report he did it intentionally to get a commission for himself and Lee-Curtis and thus he misrepresented material

Wednesday, August 28, 2019

Comparison of Violent Extent of Religious Terrorism to Secular Essay

Comparison of Violent Extent of Religious Terrorism to Secular Terrorism - Essay Example Nevertheless, religious terrorist attacks are known to be fatal and lethal compared to secular attacks. Religious terrorist motivated by religion, to commit terrorist attacks with a conviction that they are right; for instance, Muslims commit crimes with the claim that they are involved in a holy war (jihad). The secular terrorists are aware that they are committing a crime; therefore, they ensure their attacks are less lethal and fatal (Al-Khattar, 2011, 22). Terrorism is a kind of violence applied in peace, conflict and war. The groups use threats before carrying out unexpected attacks. The American Christians white supremacists threatened the government of America claiming that the people running the government were not Christians. As a result, they bombed Alfred P. Murrah federal office building in Oklahoma City in April 1995 to make their point clear (Hoffman, 2006, 107). Terrorist attacks have specific goals and motives the attacks do not happen randomly. For instance, the al Q aeda group led by Osama bin laden carried out the 9/11 attack to ensure the American government withdraw its military base from Saudi Arabia. Their goal was to ensure the Americans were not in control of any Arabic country (Dyson, 2010, 5). Religion known to be the centre of human beings, people controlled and guided by religious beliefs. Therefore, when terror groups created based on religion the group is likely to have many committed followers (Fine, 2008, 59). In addition, when undertaking terror attacks the group ensures the attacks are fatal because they believe the people attacked are wrong and should be punished for their wrong doings. Secular terrorist attacks; on the other hand, undertaken to manipulate a government or a group of people to adhere to their demands (Hoffman, 2006, 7). Islamic religion well known for conducting a number of terrorist attacks, the well-known al Qaeda group religiously controlled. Its followers commit crimes with a view that they are fighting for their Islamic rights. For instance, the 9/11 terrorist attack in New York was fatal, many people lost their lives and others left injured (Jonathan, 2010, 369). In addition, property of invaluable value also destroyed. The attack was fatal because it was religiously controlled. Religious terrorism are known to be fatal, because of the reasoning behind the attack. Religious terrorist believe that the attack is holy and religiously protected (Juergen, 2010, 34). In addition, religious terrorist believe that violence is a sacred act undertaken in direct, to fulfill religious needs or better still they believe the attack justified by the scripture. Religion functions as a legal force, which triggers a massive criminal activity against people who are not strong believers of religion (Sugirharah, 2011, 75). Religious terrorist attacks believe their work is a vocational calling, and they normally take responsibility of their actions publicly. They use terrorism to fulfill their political and social demands (Okoro, 2010, 554). In addition, religious terrorist also act anonymously, and they act to fulfill their own needs. Their attacks escalate violence and harm to the public. Islamic religion known to accommodate a number of terror groups, nonetheless, religious terrorist involve other religions too. For instance, the 1995 nerve gas attack in Tokyo subway system led by apocalyptic Japanese religious cult that took the lives of many people. After the attack, the group also promised

Tuesday, August 27, 2019

Leadership question 4 Essay Example | Topics and Well Written Essays - 500 words - 1

Leadership question 4 - Essay Example My code of leadership is focused on respecting other people according to their rank in the organization. One of my greatest weaknesses is inability to keep time; however, I am planning to make strict schedules that I will adhere to in order to keep time in attending duties and appointments. My code of behavior concentrates on handling people politely, pleasantly, and with consideration; this involves patiently listening to people’s problems and solving them in the best way possible. Other areas of focus of office etiquette include honesty, loyalty, cooperation, diplomacy, judgment, and accuracy. Knowledge, skills, and experience are the major determinants of worker productivity. I intend to ensure acquisition of relevant academic and professional qualifications and experience that will enable me to achieve exceptional performance. I also need the skills that can enable me perform my duties with the highest standards of accuracy. The organization cannot thrive well in the context where there is no discipline. I have designed programs that are aimed at training people to obey rules and other codes of behavior. I believe it is difficult for people to obey the rules of the organization without discipline. I plan to have an effective disciplinary system for correcting disobediences when they arise. I have the knowledge and skills concerning the theoretical aspects of leadership. I have studied several courses about leadership and diplomacy, which have enabled me to identify ways of leading people effectively. Although I believe in trait theories of leadership, contingency proponents usually make sense to me; this is because contingency theories focus on specific variables related to the environment in determining the most suitable style of leadership for that context (Kets and Korotov 23). I believe in change when it comes to handling people with individual differences. Democratic style of leadership is the best for

Monday, August 26, 2019

Martin Luther King's Letter from Birmingham Jail Essay

Martin Luther King's Letter from Birmingham Jail - Essay Example The main techniques selected for analysis are emotional appeal, logic and reasoning. Reasoning is one of the main tools used by speechwriters and essayists for ages. In the Letter, King makes his point and persuades readers to agree with him that all people have a right to be free. King states: "The purpose of our direct-action program is to create a situation so crisis-packed that it will inevitably open the door to negotiation" (King). King expects that his letter helps many people to "awake" from long sleeping and start fighting, because the new social order and ideas, and no doubt that in his society the main role is featured to democracy and freedom. He appeals to such human values as tolerance and morals. Idiom and metaphors create sense of reality. For instance, he writes: "the United States Negro is moving with a sense of great urgency toward the promised land of racial justice" (King). The notion of interdependency and connection among individuals in King's conception of freedom anticipates visions of freedom and solidarity that I explore in the second half of this book. According to King, true freedom requires that people be able to exercise choice and judgment. Segregation removes this ability and therefore makes individuals victims to the decisions of others. King deals with his personal sufferings and expresses the effects of the segregation on his fellow friends on a scale of universal significance. His language is logic and accurate, concise and creative. King's rhetoric has strength, depth and delicacy of feeling. The main feature of this essay is that King uses historical information based on reason and expiations of the events which attract attention of the audience. "If today's church does not recapture the sacrificial spirit of the early church, it will lose its authenticity"' (King). Control of powerful feeling intensifies emotional appeal and adds dramatic effects. To give dramatic descriptions with intensity, to make the imagined picture of reality glow with more than a dim light, requires the author's finest compositional powers. He addresses listeners stating: "Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you, and persecute you" (King). In the Letter, King creates a vivid image of racial segregation as "a burden" with deprives many racial minorities a chance to be free from oppression and humiliation. There is intensity of illusion because the author is present, constantly reminding readers of his unnatural wisdom. The moral quality depends not on the validity of doctrines, but on the moral sense and arguments presented in the work. In both books, a certain amount of plot is based on emotional response. For instance, "oppressed people cannot remain oppressed forever. The yearning for fre edom eventually manifests itself, and that is what has happened to the American Negro" (King). Exclamation marks, rhetorical question and parallel structure of sentences add emotional coloring. Personal tone is also an important element of his rhetoric, because it creates a certain vision of segregation and inequality from the author's point of view. Logic is another technique used by King to appeal to the audience and their mind. In the Letter, every argument forestalls the next one. Vivid arguments and personal examples are logically connected which helps the audience to

Sunday, August 25, 2019

Transition Plans in Special Education Essay Example | Topics and Well Written Essays - 3000 words

Transition Plans in Special Education - Essay Example The transition process for students with disability begins as from age 14 when a student’s is within the educational system or high school. IDEA also offers funds to transition planning programs for student only when still under the confines of an educational system (Trach, 2012). The development of transitional plans targeting children with special disabilities has led to increased number of disabled youths registering for high school and post high school programs. A transition plan is contained under the individualized education program and refers to activities that outline the strengthening of needs, skills and interest of students with special disabilities immediately after high school. Through transition planning, the needs, strengths, skills and life goals of students can be identified long in advance and nurtured. Implementing such a plan in advance enables a student with disabilities to develop personality and skills that can enable them to overcome post high school ch allenges (Trach, 2012). Problem statement and significance of study The development of a child with special disabilities has thus been given much prominence and the education system within the United States mandates schools within role. It appreciates the barriers, challenges and problems that students undergo especially after graduating from high school. Understanding the various process, impacts and players in the transition planning development is an important aspect for all scholars within the special education fraternity. This study thus seeks to highlight the processes of transition planning and the impacts that it has created in the development of special education and the preparation of students for postsecondary school life. It seeks to identify the key stakeholders and collaborators of the process and the different roles that each plays (Trach, 2012). The impact of their input in developing a proper transition plan for students with disability will also be evaluated in the study to help discern the importance of transition planning in the education system of students with disabilities. Most student transition planning focuses on providing skills that can enable the students with special disabilities to secure employment and gainful engagement after high school. Comprehensive transitional plan thus ensures the coordination and liaison with external organization that may be interested in employing the students well in advance before they actually graduate from high school (Michaels & Ferrara, 2005). Research questions 1. What is the impact of transition planning in the educational development of students with disability? 2. What transition area holds the key to the success of any transition-planning program? 3. What are the impacts of formal and informal assessment methods available as IDEA regulations? 4. What are the roles of collaborators and how have they contributed towards the development of an effective transition planning approach Participants in transition planning Participants in transitional planning fall in different age groups and this makes their levels of exposure and life experiences vary significantly. Transition plans are thus developed and modeled depending on the needs of the students, their age groups and life experien

Saturday, August 24, 2019

China's Renminbi Paper Essay Example | Topics and Well Written Essays - 750 words

China's Renminbi Paper - Essay Example This paper will discuss whether the China’s currency stands overrated, and give reasons behind its low value against the US dollar. It will also point out the likely consequences that rise with a 20% revaluation of China. Question 1: Value of China’s currency China’s currency familiarizes itself with many sanctions. This proves the currency to be different from other currencies like the US dollar, with considerations to capital flow (Saturn, 2008). In 2005, China felt pressure being mounted on her concerning its currency. This made China to unwillingly make changes to its exchange rate policy. Critics claim that China’s currency is overvalued. Their reasoning is that China’s government is decisively maintaining the value to make huge profits from trade. The currency’s recent rate floats between thin bands around a published equivalence in opposition to a basket of other currencies. If its equivalence acts to be too cheap, then China’s currency stands at a high value; the National Bureau of Economic Research quotes that: "once putting together vague plus serial links which they take accountability for, there is small numerical proof that China’s currency is overvalued." When currency rates at a high value, it portrays the countries willingness to take part in foreign trade, at the current exchange rate. This puts China in a position of selling more goods with its currency than they can purchase with a corresponding sum of US dollar. Undervaluing the currency makes exporting goods from China cheaper and allows them to control a large trade surplus with the US. Also, it depicts China as an economical country to locate labor and manufacture goods. This leads to the decision that China’s currency it not overvalued. Question 2: Reasons behind the currency’s low value against the dollar The currency’s current value against the US dollar stands at around 2%. This means that 8 RMB is equivalent to 1 dollar. This, in the view of the US government, rates the currency to be lowly placed. China decided to absorb foreign currencies into circulation, the funds, mainly invested in US Treasury bonds. This brought a secured but low-return investment. It also followed an accumulation of US dollars around 1 trillion in foreign investment in 2007. The main reason behind China’s decision to place its currency at a low value circulates around what it stands to benefit from its trade partners; these being the likes of US. Through exports to US, with the current value of China’s currency, China gains more through sells. This comes with its own risks because it stirs the feeling of exploitation to US (Saturn, 2008). China takes the risk of facing harsh sanctions and tariffs from US. If the exchange rate instability goes up, then the value of these assets would also become unstable. The increased instability of financial trade puts pressure to the steadiness of the financial system, and makes monetary policy objectives much difficult to reach. US, on the other hand stands to be exploited with China which seeks to benefit from it. The value of the dollar stands to go down because of low market deficit. Question 3: Risk of the 20% revaluation for China’s currency The government of China in the recent days has engaged in ideas of revaluation of its currency. It main idea revolves around investing abroad. China’s main trading partners are not only western countries. It also trades with Japan, and other Asian and

Macroeconomics (credit card impact) Coursework Example | Topics and Well Written Essays - 250 words

Macroeconomics (credit card impact) - Coursework Example Going by this definition of money, it is evident that credit cards do not qualify as money. However, credit cards are still a common mode of purchase among the citizens because of three main reasons. Credit cards offer a simplified method of purchase for consumers, since they do not have to carry hard cash (Zandi and Singh, 2010). The second reason is that credit cards offer a quick method out of emergencies, since individuals do not have to travel long distances to find cash (Zandi and Singh, 2010). The credit cards benefits that come along with the use of the card is also an advantage, since most credit facilities expect an interest charge, so they offer incentives (Zandi and Singh, 2010). According to Debt Resources (2012), the main impact of credit cards on the economy is the increase in debts in the economy, since many people accrue interest payments that they cannot afford to pay. Many of the debts that are accrued to credit cards end up being written off as bad debts, which reduces the credit history of most consumers in the market. This reduces the spending power of consumers, since they have to allocate their earnings to paying off debts, which in turn reduces the economic growth of a

Friday, August 23, 2019

Power and Politics in Organizational Development Essay

Power and Politics in Organizational Development - Essay Example The concepts of power and politics are two areas of organizations that can be very difficult to define and understand. However, in order to be successful in organizational life and development these areas must be explored. In the past Organizational Development has been criticized for not taking these factors (French & Bell, 1999, pg. 282). French & Bell (1999) explain that the understanding of Power and Politics is still in very early stages in OD. However with recent research we still continue to derive theories and applications for the OD field. Organization development is influenced by and depends upon politics and power, culture and effective performance of the management team. Organization development is complex process which relies on high moral values that transcend both the organization and the individual. The shared values that underlie a high-performing organization's strategy and bring meaning to the individual employee's work are reflected in both the decision-making and the goal-setting processes. Power is the potential to influence behavior, "to change the course of events, to overcome resistance, and to get people to do things that they would not otherwise do (Pfeffer, 1994, pg. 30). In short, it is a way to get things done; not the only way, but at least a major way, and one that is often used in organizational life. ... 283). Managers use power to accomplish goals all the time. The use of power is sometimes called "organizational politics" as managers use power and influence to produce results. Because of its association with politics, power is many times looked upon with disdain, as a dirty word. At the same time, we admire managers for what they achieve, and while we may not like it, we acknowledge that the ability to willingly wield power is often a prerequisite to managerial success. Following David McClelland, "positive faced of power is characterized by a socialized need to initiate influence and lead" (French and Bell 1999, pg. 282). Power is used frequently when the necessity to accomplish goals requires us to rely on those on whom we depend. It is especially important when they have a different point of view and cannot otherwise be relied on to do what we want them to do (Pfeffer, 1994, pg. 39). The greater the degree of difference in point of view, the greater the resistance and conflict and the more important it is to use power, influence, and organizational politics as a way to get things done. If everyone has the same goal and is in agreement about how to achieve it, there is no need to use power. Studies have shown that the more agreement there was on the goal and the means to attain it, the less political activity occurred (Pfeffer, 1994, pg. 39). There is no need to engage in politics or exercise power when there are no differences in perspective or w hen no conflict exits. The time and energy can, in these situations, be more productively employed toward goal accomplishment. To the extent that organizations can agree on goals and on the means to attain them, organizational politics can be reduced. In the absence of this

Thursday, August 22, 2019

Plato’s Crito Essay Example for Free

Plato’s Crito Essay To justify Socrates’ decision to stay in prison according to the law and obey even the unjust punishment that was given to him by his accusers or to escape from the prison is an issue that has been for debates for long. Socrates was sure to obey the law and accepted the punishment of drinking the poison. Here Plato wants to give the laws its own voice and discriminate it as a separate distinctiveness, trying to make it something close to human where it is believed that Socrates’ punishment is unjust. By going through the dialogues between Socrates and Crito, I disagree with Crito and believe that Socrates as right in abiding by the law and accepting the punishment of drinking the poison. Socrates had his own philosophy and reasons in going by the law and Crito tried his best to persuade him to escape from the prison. Argument between Socrates and Crito Crito said that by accepting the unjust punishment Socrates was in fact siding with his accusers for which Socrates replies that if he escapes from the prison he will be acting against the just law and also against people. He said that if the laws are just and people unjust and both give out the same decision then he must obey the law even if it is ot justified humanly. He was not willing to side against the people because people were his strength and he had accepted the punishment for them. Crito does not believe that if Socrates does not abide by the law it will lead to social destruction and says that a single proceed of noncompliance would be negligible when compared to the justified movements by Socrates in future. Socrates speaks honestly and in a straightforward manner and also indicates Crito that he might face some problems after his death. Socrates gave a new way of belief to philosophy. His teachings are still inspiring for lots of scholars and many philosophers were influenced by his views. Socrates believed in justice and for this he even offered his life. According to his friends and followers the punishment he received was morally wrong but Socrates believed that roaming about from town to town would bring him nothing and he was not ready to disobey the law as the law of Athens had protected him throughout his life. There are moral authorities and their principles should be first and foremost based on protecting human rights. Socrates believed that justice was good and good can be accomplished with the help of self-knowledge by anyone. Socrates was punished because of a social contract, which he himself had accepted and according to that he had to abide by the law and accept the punishment. In fact this idea of a contract between an individual and the entire legal system has a great impact on the modern political system and the world even today. There are some rights as well as duties of people in society towards it and the ‘social contract’ here refers to the unishment Socrates received and his belief in abiding by the law because he said that law is just. He believed that man should do ‘good’ even to his enemies and also that knowledge leads to goodness in man. Plato states Socrates views that ‘morality based on absolute truth or rules is probably not adaptable to practical situations’. Socrates also believed that a good man never harmed anyone and advised wrong doers to find cure of their evil ways and become good. The only thing is that one should try and change self and this is attained through self-knowledge.

Wednesday, August 21, 2019

Airtel New Advertising Campaign A Critical Analysis Marketing Essay

Airtel New Advertising Campaign A Critical Analysis Marketing Essay The first question we encounter in the study of advertising and brand promotions as students is why advertising? Is it really important? After all, how much role does promotion play as part of the 4Ps in realizing the ultimate marketing objectives of the brand or the company? The new advertisement campaign of Airtel provides a fascinating case that helps us in studying these questions with all their criticalities. Background Airtel is an Indian multinational telecom service provider with presence across 19 countries. In India it is one of the most reputed brands. Outside India, it is known as Zain in Africa and Warid in Bangladesh. Having revolutionized the telecom industry in the fifteen years since its inception, Airtel decided to reposition the brand with a new logo, jingle and advertisements so as to have a uniform presence world-wide. The idea behind the new positioning was to signify Airtels journey towards the new world of digitization. It wanted to make its presence felt in the 3 G, social media and mobile based e-commerce space and connect with the new age customers. Hence a London based ad agency came up with the new logo with letter a in lowercase, with Airtel written beneath it in lowercase. In the words of Sanjay Kapoor, the CEO of Bharti Airtel, The new logo is modern ,vibrant , friendly and signifies Airtels commitment to reach out to its shareholders and consumers , the letters in the low ercase is a symbol of its humility . New logo Old Logo http://www.afaqs.com/all/news/images/news_story_grfx/2010/28828_2.jpg http://www.afaqs.com/all/news/images/news_story_grfx/2010/28828_1.jpg The Launch The new logo is paired with the tagline Dil jo chahe pass laye again reinforcing Airtels commitment to the users. The new look was promoted through all the advertising channels such as TV, print, outdoor and digital campaigns. In an attempt to make the customers identify with the new look, Airtel even launched a campaign where the customers had to name the new logo of Airtel .To reemphasize the new look of the Airtel ,A.R Rehman was roped in to compose a fresh jingle for Airtel . The story so far looked good .With the big names such as JWT, Madison Media Plus, Digitas and Web chutney  working behind the campaign, one could have been assured of the success of the campaign. The Backlash What happened next took everyone by surprise. Social media space and newspapers alike were abuzz with the negative criticism of the new look and campaign. Social media conversations about the rebranding exercise In a survey conducted by brand monitor analysis the sentiment of tweets, the results showed that Almost  62%  of the conversations about the new Airtel logo were negative   Facebook discussions and LinkedIn discussions the Position team analyzed, 3 distinct themes around the reactions emerged: Approximately  15% of the conversations were direct comparisons  of the new Airtel logo to the Videocon and Vodafone logos Approximately  10%  of the conversations suggested that Airtel should have invested money in improving their customer service and network availability instead A very small minority  (1%) called for a reinstatement of the old logo  or a fresh redesign exercise (Source: http://blogs.position2.com/airtel-brand-revamp-social-media-response) Fans even went to the extent of comparing the logo with Videocon Vodafone logo Click to enlarge: Logo Comparisons Created by a fan Primary Research In order to get a first-hand account of the user reaction the Airtels new advertising campaign I interviewed some fellow B school students who have done their specialization in marketing. Given below are excerpts of some of the interviews Sayan Majumder: I dont connect with new brand identity of Airtel .I had more emotional attachment with the previous one. It is true that a company needs to know to evolve but there was no need for Airtel to rebrand itself. It could have focused on providing more on customer satisfaction Sakyabrata Dutta: Airtel visual appeal has gone for a toss .In an attempt to appeal to a global audience the advertisement has lost its local flavor Sandeep Somisetty: The new promotion strategies of Airtel are definitely a deliberate attempt to connect with the young 3G audience. The focus on technology as the underlying theme of its advertisements definitely reinforces the brand as a technology savvy one. However, I am not sure how much this drastic brand repositioning will translate into enhanced top-line growth for the company. From my little knowledge of the telecom sector, most of the sources of revenue lie in the untapped rural market. It is hard to find them connect with this new urban, cosmopolitan avatar of the brand. The Learning In spite of the initial negative sentiments ,consumers have now started to connect with new brand identity and may eventually come to like it .But whatever may be the final results for Airtel ,this campaign will always be remembered for the fuss it created and a few lessons an advertising professional can learn. Customers own the brand for them its a way of life and any change in the brand proposition should be done taking customer into consideration; otherwise the millions spend on advertising just go down the drain. Such a fiasco can even affect the sales of the company. In one instance a salesman was dejected that the shopkeepers were making fun of the new merchandise of the Airtel. Advertisement forms an integral part of the marketing of a brand. It is a means to reach the consumers and should be designed keeping in mind the final marketing objective to be achieved. Finally, advertisers should learn that If it aint broke, dont fix it. The Airtel brand itself was build through years of tremendous hard work exemplary performance. It is not clear what prompted this change of positioning, may be the recent telecom troubles acted as catalysts. However, evidences suggest that whatever be the motive, it was not successful. The brand managers of Airtel may be forced to take a lesson like those at Coca-Cola who famously introduced the New Coke in 1985 in response to Pepsi had to take it back after huge consumer backlash.

Tuesday, August 20, 2019

Overview of Race Conflict Theories

Overview of Race Conflict Theories Placid Tankie Race is a term that can be defined using many different ways within the society. In the United States of America, for example, research indicates that white people looks black people as having a darker skin color than black people normally have (Hills, 2002). In addition, the meaning and importance of race does not only varies from place to place, but also changes over time. For example, today, the Census Bureau allows people to describe themselves using different racial category which include six single race options and fifty-seven multiracial categories (U.S. Census Bureau 2012). People can classify each another racially based on their physical characteristics such as skin color, facial structures, body structures, and hair texture. George Riter (2003), define race as a socially constructed category of people who share a common biologically traits that member of a society consider important. According to Loveman (1999), in her article titled IsRaceEssential? outline Eduardo Bonilla-Silva ideology and explanation about the limitations on the study of racial phenomena. Eduardo Bonilla-Silva showed that racial phenomena can be better understood if it is considered as a structural theory of racism. According Loveman (1999), Eduardo Bonilla-Silva identified several limitations of the existing approaches toward racial phenomena including the narrow way racism was considered by sociologists as opposed to systematic and rational, contemporary structure, both overt and covert behavior. The article also stipulates that Eduardo Bonilla-Silva believes that the structural theory of racism based on the concept of radicalized social system can be used to overcome the limitations of racial phenomena in order to improve the understanding of the causes, mechanism, and consequences of racial phenomena. According to Loveman (1999), Eduardo Bonilla-Silva concept of improving the understandin g of racial phenomena was based on confounding categories, reifying race, and analytical distinction between race and ethnicity. In addition, Loveman (1999) demonstrated in her work that the theoretical frame work proposed by Eduardo Bonilla-Silva in order to improve the understanding of the meaning of race and the consequences of racism related to the structural theory of racism was undermined by the different concepts Eduardo Bonilla-Silva used. These include: confounding categories, reifying race, and analytical distinction between race and ethnicity. Loveman (1999) and other sociologists agree with Eduardo Bonilla-Silva about the importance of improving our understanding on racial phenomena, but argued that his structural theory of racism was not the best analytical frame work for understanding the meaning of race and its consequences on the society. Furthermore, these sociologists demonstrated that in order to understand how race shape social relation in the society, race should not be considered as a category of analysis, but race should focus on the processes of boundary construction, maintenance, and d ecline which is a comparative sociology of group making that was built on Weberian concept of social closure (Loveman, 1999). More ever, the view of Eduardo Bonilla-Silva on racial phenomena was supported by other researchers such as Omi and Winant. These two sociologists defended the ontological condition of race based on the circular definitions and essentialist reasoning. In addition, their argument for a distinction between race and ethnicity was based on a particular reading of U.S. history rather than on any analytical foundation. Furthermore, Omi, Winant, and Eduardo Bonilla-Silva never define racial category without referencing to race. Mean while Loveman (1999) and other sociologists like Wacquant argued that this analytical pitfall of referencing to race in the definition of racial category can be avoided successfully by considering race as a category of analysis in order to gain analytical study of race as a category of practice.Adopting this analytical frame work which focus on the processes of group making and categorization of essentializing schemas. Generally, one can explore to what extent a particular essentializing vocabulary is related to a particular form of social closure and its consequences. Therefore, it becomes a question to what extent, systems of classification, stratification, and social injustices can be supported by ideas that race can be distinct from those informed by a discourse of ethnicity or nationality (Loveman, 1999). Again, conflict of race occurs when the majority group of the society feels that the different cultures, morals, and values of the minority group causes deviance to the society. The conflict perspective is a frame work for building theory that looks society as an arena of inequality that generates conflict and changes. The race-conflict theory sees the society as an inequality and conflict between people of different racial and ethnic categories. The race-conflict theory is in accordance with the content of race because it highlights how race factors are linked to inequality in terms of several factors such as education, power, money, and social prestige. For example, the United States of America, which has people from different countries worldwide, is considered as the land of opportunity and freedom, and it is also a country that is considered notorious for racial discrimination. From the beginning of this country, just like men have power over women, white people have numerous adv antages over people of color, including higher income, more schooling, better health and longer life expectancy. Racism has been one of the most important issues that the society have been facing and fighting for the past decades. Currently, racism has declined, but it is still an important issue that needs to be addresses always. Although removing racism from the world will caused a lot of sacrifices and suffering, I hope that people will be able to overcome racism, and live in a world where they do not care about an individual skin color or nationality. References Hill, Mark E. Race of the Interviewer and Perception of the Skin Color: Evidence from the Multi-City Study of Urban Inequality. American Sociology Review. Vol. 67, No.1 (Februrary 2002): 99-108. Loveman, Mara. Is Race Essential? America Sociological Review: Vol. 64, No.6 (December 1990): 890-98. U.S. Department of Labor, Occupational Employment Statistics. National Occupation Employment and Wage Estimate. 2012. Available at http://www.bls.gov/oes/current/oes_nat.htm

Monday, August 19, 2019

Whats Really Being Tested in The Clerks Tale? :: Chaucer Canterbury Tales

By any contemporary standards of behavior, Griselda actions are reprehensible; not only does she relinquish all semblances of personal volition, she deserts all duties of maternal guardianship as she forfeits her daughter and son to the--in so far as she knows--murderous intent of her husband. Regardless of what we think of her personal subservience to Walter, the surrendering of her children is a hard point to get around. Even the ever-testing Marquis himself, at his wife's release of their second child says he would have suspected her of malice and hardness of her heart had he not known for sure that she loved her children (IV 687-95). It is little wonder our students, in whom we try to foster a sense of personal responsibility and human sensitivity, initially find Griselda an insipid and morally reprehensible wimp. But we retrieve patient Griselda for them. Or at least we try. We say "this tale is not about a real woman: look, it is in rhyme royal. That meant something special to Chaucer. The tale's stanzaic form signals a tale of high moral, even religious, sentence; its flat characterization and formulaic epitaphs distance Griselda and Walter from real people." Then bowing toward Petrarch and siding with the Clerk, we say this tale is not about wives' duties to their husbands; it is about the duty of the human soul to God. As Griselda was to the tests inflicted upon her by Walter, so should we be to the adversities visited upon us by God. And so is Griselda redeemed for real women. But is she--really? If we look very carefully at the language used as Walter frames the rationales for his intent for testing Griselda, we find that it is not for the proving of her pre-marital vow per se that he put her thorough his series of contemptible and humiliating ordeals. True to its title, Petrarch's A Legend of Wifely Obedience and Faith (De Obedientia ac Fide Uxoria Mythologia) clearly and consistantly pictures Walter testing his wife for her fidelity and conjugal love promised before their marriage. Chaucer's Walter, however, more often frames his designs as trials of "sadnesse," "corage," or, ultimately, "wommanheede" (IV 452, 787, 1075). The result is that in the Clerk's tale, Griselda is tested not so much for her marital fidelity as she is for her womanly virtue. And the implications of this may be as frightening as the thought of a mother adandoning her children to the hands of a murderer.

Sunday, August 18, 2019

A Critical Interpretation of Hans Kung?s Historical Analysis of the Dev

A Critical Interpretation of Hans Kung’s Historical Analysis of the Development of the Hierarchical Church   Ã‚  Ã‚  Ã‚  Ã‚  The beginnings of the Christian church are shrouded in mystery. With the lack of evidence about that time in history, it is hard to draw conclusions of any type. However, the historical analyst, Hans Kung, has written a book to shed some light on the subject. In this book, Kung discusses his opinion on the development of the early church, and its hierarchical structure. In the following paper, I will address two of the chapters of Kung’s book, â€Å"The Beginnings of the Early Church† and â€Å"The Early Catholic Church†. The points that I will focus on are: The makeup and persecution of the early church community and why it was that way, and how, according to Kung, the founders of Catholicism went against how Jesus wanted the church to be governed by establishing a hierarchy.   Ã‚  Ã‚  Ã‚  Ã‚  The Christian church, according to Kung, began at Pentecost. When the Holy Spirit came to the apostles and told them to go out and preach the teachings of Jesus it meant that the apostles could claim an identity separate from Judaism. The majority of the first Christians were Jews from Jerusalem that believed that Jesus was the Messiah promised to the Jews in the Hebrew Testament and they believed in the resurrection. â€Å"The earliest Christian community did not want in any way to part company with the Jewish community or nation, but to remain integrated into Judaism.†(P. 13). The differences in the beliefs of the Jews and the Jewish-Christians naturally created a separation in the two groups. When the Christian disciples started going out and preaching their faith to people, the Roman Empire saw them as a threat to their power and decided that Christianity would have to be stopped. Because Christianity and Judaism were one, the two most effective ways to persecute the Christians was to execute their leaders, and to destroy the Jewish places of worship. After the Romans burned the Temple of Jerusalem for the second time, a council of Pharisees decided that the Christians were to be excommunicated from the Jewish temple.   Ã‚  Ã‚  Ã‚  Ã‚  If not for the early connection to the Jewish faith, the Christian religion would never have established as a major religion. The idea of having one God, called monotheism, was too radi... ... what they thought, there would be no extravagance in the lives of the church officials. Likewise, if the church truly believed in what Jesus taught, they would not be shunning the participation of women in the church; rather, they would be embracing all the people that truly wished to participate in the vocation of a priest or any position in the church for that matter.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, the early Christian church had its problems in who was accepted into the new faith and why they were persecuted for it. This was because, during the height of the Roman Empire, any group of people that could be dangerous to Roman ideology would not be tolerated, and the Romans would attempt to put a stop to it. These persecutions of the Christians, however, strengthened, not weakened the Christian church to a point that there would be no way to disperse the community of believers. The main reason that the church stayed together like it did was because of the early establishment of a hierarchy, which, while Kung speculates, would not be the way that Jesus would have wanted the church to be governed, worked in establishing the Christian community into a world religion.

Educational Philosophy Statement Essay -- Education Teaching Progressi

Educational Philosophy There have been many philosophies passed down through the years by many great educators. Views and opinions that have varied from individual to individual. Some ideas were widely accepted and others were not. I feel that it is important for every educator to obtain their own individual educational philosophy. An individual philosophy is good way to help an educator become grounded in what they believe and strive to make that philosophy happen in the classroom. It is a belief that should be strongly believed in and in the end have an impact on the people it is aimed for, which is the students. Over the last few years, I have developed a philosophy that I strongly believe in, because it has proven itself to me, and I want to prove it to others. The philosophy I have developed is that education is the key that opens the doors of opportunity and every student needs to understand the opportunities that await them with an education no matter who they may be. First, who are the students? The students are a group of individuals who lack knowledge and understanding in particular areas. They are the teacher’s main focus. In my particular area of concentration, I will be dealing with younger children who, because of their lack of knowledge and understanding, have a certain nature. According to Rousseau, children have the tendency to be selfish and self-centered. As a teacher, you must first change this selfish nature by educating the student about the concept of sharing and giving to others, and then motivate the student to desire to follow the idea. The nature of students generally is at first to be self oriented, and this attitude can affect the learning process. This attitude of being self-centered can affect ... ...en this causes the child to get frustrated and lose interest in an education. Also, in the elementary classroom there are areas that are of particular importance. These areas would include math, english, spelling and reading. I feel these areas should get the most concentration. These areas provide critical learning that students will use for the rest of their lives. I feel the areas that I have touched in this paper along with my personal philosophy statement, reflect my views and opinions as a future educator. I have spoke about areas that are of importance to me, and ideas that I feel will make a difference in someone’s life. As a teacher, I truly want to make a difference and teach students the importance of an education, and the opportunities that are available to them. Education can take people places and I feel more people need to come to this realization.

Saturday, August 17, 2019

The Body Shop Marketing Essay

1) Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single â€Å"hippie† store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of ? 820,000 in 2006/2007 period. (mintel 2006) People say that â€Å"one person cannot make a difference† but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s mission statement ‘to dedicate our business to the pursuit of social and environmental change’ (www. thebodyshop. co. uk), shows us how she created a new way of dealing with customer needs and wants. She saw it as a better option to put customer and society in the first place and by doing so, gain sales for good conduct. This way of doing business was not only proved to be extremely successful but many marketers followed the BS concepts, attempting to maximise potential profit by imitating Dame Anita Roddick’s set of ideals or values. Throughout this essay, we will investigate how Anita Roddick successfully used marketing tools to promote her chain of shops and her strong principles and see how today’s businesses can follow Roddick’s footsteps in successfully targeting the emergence of new consumer groups in the organic food market. Anita Roddick’s BS has not been an immense success for no reason. An explanation of the BS general success in world markets is that she was one of the pioneers in developing a more ethically based business. We will have a look at how she maximised the 4 P’s (product, place, promotion and price) to promote her chain of shops and strong principles. Product The BS sells and produces cosmetics and toiletries made from natural ingredients all over the world targeting principally women with a medium to high income and with deep social conscience and commitment. Its product range can be divided into eight categories each including a range of quality products. Each body lotion, shampoo, bath & shower gel, etc. comes in different sizes in recycled, recyclable or biodegradable packaging. The Product Life Cycle of the BS is still in the growing stages as competition is still increasing due to an increase in interest in the industry’s potential. Furthermore, the market is continuously evolving as more and more people become more ethically aware. Branding is very important as it differentiates the company from other skincare companies. Anita Roddick managed to create a brand which positioned itself as promoting good environmental ethics at a time where Europe was becoming â€Å"greener†, strongly differentiating itself from companies looking to increase profits at any legal cost to the environment and to society. But since the French cosmetic giant L’Oreal bought the BS, BrandIndex measured a drastic drop in the ratings of BS reputation. Even though, the company promised to keep its ethical cosmetic brand intact, the public’s opinion on the BS did not take long to change. (http://www. brandrepublic. com) Price The Body Shop has been able to set premium prices because of the assumption that people would be willing to pay more for a product which they think is contributing to social and ethical issues. The fact that the BS is involved in issues such as fair trade, animal testing and has strong environmental views gave them the competitive advantage of product differentiation. But since competitors such as Boots or Bath & Bodyworks in the states have started their own natural product range at prices below the BS, profits have decreased in comparison to previous years. From 2002 to 2003 sales grew by only 5% compared with competitors whose sales rose by 27% in the same period. It could also be said that the BS prices are in the mid market pricing range as there are products more expensive such as for example Boots natural-based products but much cheaper than Chanel or Estee Lauder beauty products. Furthermore, the cost of production of the BS products may be higher because of fair trade issues with local communities. But critiques say that the â€Å"Trade not Aid† projects are simply a marketing tool and that not even 1% of the sales go to the projects. (www. mcspotlight. org) Promotion The BS way of advertising has mostly been done through indirect advertising. Indeed, by associating themselves to Greenpeace or the save the whales project or by doing fare trade with indigenous communities for example, journals, newspapers and magazines have written about the company’s products, campaigns and beliefs without the company actually carrying out or spending any money into promotion campaigns. The BS believes that beauty is reality and strongly disagrees on the advertising campaigns trying to glamorise their products – ‘We're saying our products will moisturize, cleanse and polish; they will not perform miracles. (Mrs Galanti, 1997). This was stated in 1997 after the release of a rare mainstream campaign called â€Å"Love your body† due to increased competition in the marketplace. The Body Shop also makes extensive use of its web site, delivery lorries and shop windows to communicate its campaigns and beliefs. Packaging is also a way of promoting a product. By showing consumers that the BS is involved in recycling plast ic bottles used in the packaging of a product for example, it positions itself furthermore in the customers mind as being an environmentally caring organisation. It also tried to push consumers to use refills but the impact of this campaign was minimal. Furthermore the BS also called for more people to recycle their old mobile phone. (Mintel, 2004) Place The BS looks closely at the store location, as customer accessibility to the store is very important. They are usually located on high streets, in department concessions depending on important factors of accessibility such as parking, visibility or even public transport. Stores are usually arranged as a boutique layout with products arranged according to their function. The atmosphere of the BS retail outlets is relaxed and sympathetic, inherent to the overall design of the BS shops. There is plenty of information on ingredients and the origin of the product available to the customer. Furthermore the BS rapid growth and international expansion was helped through franchising. Finally, the rise in demand for ethical products has provided many opportunities for marketers. Dame Anita Roddick, was one of the first to point that out and through product innovation and brand reputation, she managed to build a multinational company from virtually nothing. However, today’s cosmetic market has highly evolved and is far more competitive than it used to be. The challenge for the company is to revitalise its retail outlets, improve their product offer and brand communications in order to grow store sales and invest in employee development and customer service. 2) Markets within an economy rapidly change offering opportunities for companies to increase profit and to expand. The marketer’s job is to react to these changes and put the company in the right direction. The organic food market for example has grown rapidly with consumers increasing spending on â€Å"ethical† food by 800 million to approximately ? 5. 6 billion in 2006 (â€Å"Ethical consumerism report 2006†- Co-operative bank). Furthermore, most developed countries are seeing a rise in organic produce, ‘The organic market has boomed in recent years, growing by 25% annually on average’ – (www. timesonline. co. uk). These figures show us that the organic movement is moving on a global scale with an increase in consumer interest in how and where food is produced. It could be said that the rise in the demand for organic products is due to the rising average age and due to media spotlight. Indeed, media are constantly focusing on the consequences of climate change and on how the earth’s resources are being depleted pushing fellow human beings to act more responsibly and ethically in what food products they buy. This has lead people to believe that by eating organic food, a person will stay healthy – ‘studies in 2006 and 2007 have found higher levels of Vitamin C in organic fruit and 68 per cent higher levels of omega-3 in organic whole milk than non-organic whole milk. (www. bbc. co. uk). On the other hand, with more elderly people in the UK after the baby boom of the early 50’s, the market is likely to see people buying organic/healthy food rather than GM food offering new opportunities to marketers in terms of how to advertise and promote their products. This could be done through promotional campaigns aimed at elde rly people, informing them of the availability of organic food in their respective supermarkets or by associating the organisation to environmentally friendly associations such as Greenpeace and beneficiate of indirect advertising. To be the first to come into a customers mind as being an organisation which cares about the environment would definitely give the company a strong competitive advantage. Two of the major leading supermarkets such as Tesco and Sainsbury have both recognised these changing consumer needs and have introduced organic food and organic policies within their stores – ‘To meet this growing demand Sainsbury’s has re-launched its organic range as Sainsbury’s SO organic and is committed to broadening the appeal of and extending its comprehensive range of organic foods. ’ (www. jsainsburys. co. uk). Additionally, Sainsbury has recently ‘banned the use of palm oil from unsustainable sources in its own-brand products’ which has been argued by Greenpeace as a â€Å"positive first step† towards the end of the destruction of the Indonesian rainforest (www. marketingweek. co. uk). Another way of promoting the organisation could be to introduce fair trade products in our supermarkets aisles. This would not necessarily be done in a profit objective scheme but instead to show customers the organisation’s involvement in helping local communities even though profits could be made if an appropriate marketing strategy was applied. Another important factor to consider is packaging as it can be used for promotional purposes. This could give them an advantage over rival companies that may not sell organic food. Additionally, organisation could also concentrate on creating â€Å"greener friendly† packaging – ‘A UK company has launched a new range of convenience food packs manufactured from biodegradable plastic. ’ – showing their awareness of the influence they have on the environment and their dedication to play a role in conserving the planet. (http://www. foodanddrinkeurope. com). The difficulty for the marketer will be to set attractive and adequate organic packaging at the lowest possible prices. This brings us to price considerations. Organic food is without a doubt more expensive to produce and sell than non-organic food giving the marketer the difficult challenge of setting a competitive price with rivals and at a level that still sees the company being profitable. It is also important that marketers are aware of how much people are willing to pay for organic food in order to maximise profits. Moreover, prices are set to increase as ‘exceptionally high market growth rates are causing demand to outpace supply. (http://www. organicmonitor. com) On the other hand, The Food Standard Agency and scientists still believe that organic food as a whole, is not necessarily healthier for a person than GM food – ‘there is no scientific evidence to suggest organic food is healthier’ (www. guardian. co. uk). Furthermore, Chefs such as Gordon Ra msay argue that organic food is overpriced and questions its authenticity ‘The problem with organic food is that it has become hip and trendy, overhyped, overpriced and inconsistent. Unfortunately there is now a snob factor attached to it. ’ (www. timesonline. co. k) On this point, marketers will have to make sure that they undertake effective advertising campaigns as well as detailed branding and packaging to promote their products as being healthier than other foods in order to maintain high sales. The reason the organic market has grown so much in the last decade is definitely due to a rise in ethical consumerism. Indeed, after some companies were exposed by the media to how they really operated – i. e. illegal sweatshops for example- and the constant media coverage on the damage caused by humans to the earth, saw consumers take a more ethical approach to purchasing. This why it is so important to show consumers that the organisation is active in sustaining the earth and its resources. Today, the image of the company should be of first importance to marketers. Tesco and other supermarkets have already revised their strategy and offer for example to use plastic bags more than once- â€Å"Tesco claimed that shoppers had used one million bags less than they would normally expect. † (www. recycling-guide. org. uk). J Sainsbury’s reacted by cutting back on carbon emissions produced by their outlets- â€Å"We are currently looking at the big picture regarding carbon emissions and the part Sainsbury's play in that. We have been extremely proactive over the last 10 years on all aspects of energy efficiency. † (Alison Austin, 2007). All these supermarket behaviour changes are done in the objective to remain competitive. Marketers understand that if their company is seen to be â€Å"green† then it is likely to be successful in the market. Finally, whichever strategy marketers do choose to adopt, it will eventually determine their level of success in an ever changing society which now focuses on being ethical and more aware of the environment. Bibliography Anon. , November 2007, â€Å"Food matters†, BBC. Anon. , March,2006, Body Shop at a glance, FT. om, London, pg 1. Anon. , June 2003,Anita Roddick, Director, London, Vol. 56(11), pg. 60. Anon. , August 2007, Growth opportunity for organic market, Retail world, Vol. 60(16), pg. 22. Brassington F. and Pettitt S. , 2003, Principles of Marketing. 3rd ed. , Pearson Education Limited. Callan E. , May 2006, L’Oreal says it is c ontent with Bady Shop’s ethics GENERAL REATILERS; 1st Ed. , Financial Times, London (UK), pg. 17. Coles A. , Harris L. , 2006, Ethical Consumers and e-Commerce: The Emergence and Growth of Fair Trade in the UK, Journal of Reasearch for Consumers, Crawley: (10), pg. , 6 pgs. Guthrie J. , September 2007, Activist who inspired a business generation; [LONDON 2ND EDITION], Financial Times, London (UK), pg 21. Marketing Week, September 2007, Ehtical consumerism: Lacking in green conviction, London: pg 28. Marketing Week, January 2007, Market research: Unlock the power of brands, London: pg 23 Jack L. , November 2007, Greenpeace backs Sainsbury’s palm oil ban as a ‘first step’, London, Marketing Week. Hofman M. , April 2001, Anita Roddick: The Body Shop International, established in 1976, Inc. Boston: Vol. 23, Iss. 5; pg. 61, 1pgs. Mintel, 2004, Body Shop campaigns for mobile recycling Mintel, 2006, Company report Mintel, April 2007, Impact of the Environment (The) – UK. The Body Shop International PLC. 2006. Annual report and Accounts. Sample I. , October 2007, Organic food is healthier: study, The Guardian Zink W. , February 1996, The impact of recycling on the cosmetic industry, Drug & Cosmetic Industry, New York: Vol. 158 (2); pg. 42, 4pgs. Web sites Elliot S. , The Body Shop's campaign offers reality, not miracles. [WWW] [Accessed 21 November 2007] The Body Shop. 2005. The Body Shop values report. [WWW] lt; URL: http://valuesreport. thebodyshop. net/pdfs/bodyshop_valuesreport_2005. pdf; [Accessed 22 November] Bidlake S. 2006. Body Shop reputation is battered by sale to L’Oreal. [WWW] [Accessed 22 November] London Greenpeace, What’s wrong with the Body Shop [WWW] [Accessed 18 November] Anon. , 2007, Product news. [WWW] ; URL: http://jsainsburys. co. uk/index. asp? PageID=419==200 5=583; [Accessed 23 November] Anon. , 2006, Tesco Ads Result in Re-Using Plastic Bags. [WWW] [Accessed 22 November] Organic Monitor, 2006, Global Organic Food Industry Facing Supply Challenges. WWW] [Accessed 25 November] Ungoed-Thomas J. , 2007, Eat your words, all who scoff at organic food. [WWW] [Accessed 22 November] Anon. 2007, Company news [WWW] [ Accessed 23 November] Horne M. , 2006, Ramsay lays into organic food snobs. [WWW] http://timesonline. co. uk/tol/newspapers/sunday_times/ireland/ article625714. ece [Accessed 25 November] ElAmin A. , 2006, Biodegradable food packaging launched in UK. [WWW] http://foodanddrinkeurope. com/news/ng. asp? n=69464-natureworks-rpc-bebo-biodegradable-pla [Accessed 22 November] Anon. , 2006, The Body Shop- Body and soul. [WWW] [Accessed 23 November]

Friday, August 16, 2019

The Corporate Rundown Tesla Motors

Tests gains competitive advantage over auto industry competitors because of their direct-to- nonuser sales, stores and service centers, innovative consumer financing options, and technological innovations. Tests faces multiple risks in its ongoing operations and strategic plans for future growth. Teasel's 201 2 annual report cites 63 risks related to Teasel's business and industry and an additional 6 risks related to the ownership of their common stock. In an attempt to identify gaps and propose recommendations for future implementation an analysis of the principal forces of supply and demand on the industry / company is required.Tests Motors-?objective and Strategy Chant Nell Tests Motors eschews the traditional auto industry â€Å"dealership† model and bypasses dealers and reaches customers directly through company-owned showrooms and online retail channels Value-added services are included, such as supercharger stations being installed in major markets throughout the US. St rategy Tests aims to become a mass producer of electric vehicles. In 2008, it launched the Tests Roadster model-?a paradigm shift/keystone in the EVE market. Tests has positioned itself as a key competitor in the EVE market.Market Positioning Tests covers key EVE market segments and dominates the EVE segment Of the argue automotive industry. The 201 2 Model S targeted at the middle- and upper-middle-class customer. The 2014 Model X to take advantage of the booming SUB crossover segment. The 201 6 Gene Ill is positioned to compete with mass market Eves. Alliances To facilitate growth, Tests has cultivated X types of partnerships, including supplier alliances, R&D alliances, and MEMO alliances with other automobile manufacturers. Additional revenue is generated from the sale of electric power train components and development services.Tests Motors-?Financial Performance and Future Guidance Tests Motors held its initial public offering (PIP) on January 29th of 2010. According to a break even analysis the firm became cash flow positive for the first time in its history in Q of PAYOFF. Tests has unique business structure. Its competitors in its industry are highly mature as opposed to Teasel's newly developed business model, thus finding comparable companies can be difficult. Given Teasel's uniqueness, two comparable analyses were required. One comparable analysis captures Teasel's industry competitors and one comparable analysis will capture Teasel's high growth rate.For the industry memorable analysis, seven companies are utilized to derive the industry average EVE/Revenue and EVE/Gross Profit levels. Using a weighted EVE/Revenue and EVE/Gross Profit for both set at 50%, the top line and the gross profit of the industry will sustain Teasel's future target levels. When screening for comparable for the growth rates in order to calculate the companies that have relative high revenue growth rate for 201 3 and 2014 a weighted EVE/ Revenue of 70% and EVE/Gross Profit of 30% is the best achievable outcome and is the most important measurement to consider for the high growth company.Existing Tests Market Dynamics- Lifestyle / Supply Chain Management: Tests created its life cycle and supply train strategy with the full understanding it wouldn't be the only producer of all-electric vehicles for long. Teasel's value proposition or â€Å"uniqueness† had to come from a commitment to being â€Å"at least two generations ahead† of its rivals. But how could it achieve that goal, when its battery packs came from a company in Taiwan that had previously manufactured only barbeques?Teasel's own engineers would have to spend months in Asia working out the design and engineering kinks. And the extra costs wound up wiping out the savings from cheap labor. To combat this Tests employed the following policies. It brought the power train manufacturing back in-house. Final assembly was relocated to California from the United Kingdom. Contract manufacturi ng was limited to the non-power elements of the vehicle. Its supplier base, more than 85 percent of which consisted of vendors producing a single part, was slashed.The company is now producing the Model S, a sedan with a base price of $57,000 greatly widening market of potential buyers. Through several iterations of its Roadster; each representing an improvement in quality and a reduction in production costs, as well as the initial production year for the Model S, Tests has pushed forward with its strategy although some issues do present themselves such as the recently announcement on Fox Business that â€Å"Tests provided some disappointing news in its recent third-quarter earnings report.The maker of electric cars lowered expectations for 2014 deliveries and delayed the launch of its Model X, a high-end electric crossover, until next fall. † This could point to some supply and demand issue and warrants further investigation. Controls: Teasel's strategy centers around mainta ining high quality controls as they transition to a higher level of in-house manufacturing process; and that the information technology systems that we are currently expanding and improving upon will be effective to manage a higher volume production.Operations: Tests sells its cars to customers through its stores which it fully owns and operates. Tests stores and galleries â€Å"are highly visible, premium outlets in major metropolitan markets some of which combine retail sales and service†. Teasel's stores change the entire car buying experience and take way the incentive of both the buyer and seller to compete on price. Furthermore, Teasel's stores allow the firm to achieve operating efficiencies as well as capture sales and services revenues that typical automobile manufacturers do not.Technology: Earlier this year Teasel's CEO, Leon Musk, announced to the world to permit competitors to, â€Å"in good faith,† make use of the automaker's patent portfolio for free. Th e goal, he wrote on Teasel's weapon, was to lure automakers into entering the electric vehicle (â€Å"EVE†) market. This patent policy shift was put forth in an effort to quicken the argental growth of Eves in the automotive market currently dominated by internal combustion engine vehicles. Additionally, Tests announced has an agreement with Panasonic to build a new, United States based battery plant.According to Deanne De Freesias of IV News, â€Å"Dubbed the Cofactors, the facility will be able to produce batteries for as many as 500,000 Eves per year by the year 2020. The scale of the production is projected to be so large, in fact, that by 2020 the Cofactors alone would produce as much battery capacity as the entire world produced in 2013. † Freesias goes on the say, â€Å"To be ere, the impact of the Cofactors will positively affect electric auto sales. The Cofactors scale and capacity may be felt across the technology and energy sectors as well. Financial: Tests announced a new financing option for customers that aim to bring down the monthly cost of owning a Model S. The finance option allows customers to enter into a 5. 5 year loan for around $500-$600 per month. Essentially, the customer does not have to put down any money up front because all Tests customers receive a federal tax credit. The federal tax credit is an incentive from the government for consumers to arches electric vehicles. The finance option combines the best features of a lease and a loan and makes the car affordable to more consumers. Lattice: Teasel's direct-to-consumer car sales are a strong strategic position and advantage they hold over typical automobile manufacturers in North America. Most automobile manufacturers are required by state law to sell their vehicles their franchised car dealerships. Tests is able to sell their cars directly to consumers because it has no franchised dealers Automotive Industry Business Cycle According to Douche, â€Å"Many factors af fect the performance of an industry and s each industry makes up a portion of real GAP, they in turn can impact the cycle of the economy.The automotive industry is clearly impacted by macroeconomic policy and auto production and sales rates in relation to interest rates, real GAP, inflation and unemployment make this evident.. † Tests has the deliberate yet novel approach of phasing in their product offerings gradually starting with the very high end / high performance model and then through its entrants in the performance sedan and crossover SUB markets, concluding with an what is typically an auto companies first offering, its mass market vehicle.Tests reversed the roll so they could generate a lot of hype in the media on a very limited production run. The most interesting thing about Tests is the role of marketing in selling electric cars that cost $100,000 or more. Many business leaders have attempted to change the automotive industry over the last couple generations and n one have succeeded. The process Of buying a car is essentially the same as it was generations ago. And the process has remained unpopular for decades.Tests is creatively using marketing to upend the auto industry business model: There are no Tests dealers There are no commissioned sales people Tests cars are marketed and not aggressively sold Tests transactions are conducted online The price is the price: no negotiation There is no inventory: the Tests Model S is built to order You can't test drive a Tests unless you put down a $5,000 deposit In many parts of the country, you can't see or drive the car before you buy even if you place a deposit.You have to wait in line for months or years to get a car And the marketing challenges are incredibly difficult: They are building a new luxury brand from scratch They are evangelize a new type of vehicle: an electric car They are selling a 60,000 – $100,000+ car that can't go on a road trip They must sell an entirely new model of buyi ng and owning a car While Tests is starting with expensive vehicles, they clearly have mainstream ambitions. They are investing to build a big car company. How hard is it to build and sell cars in the USA?Look at it this way: Tests is the second oldest publicly traded auto company in the united States behind Ford. GM went bankrupt and went public four months after Tests. Chrysler remains private following its own reorganization. While Tests has a long way to go to be profitable, producing cars in volume, and vying towards the mainstream, their first home-built product -? the Model S -? is a SUCCeSS. They have 10,000 – 20,000 orders and have swept the auto industry awards, winning the most recent round of Motor Trend, Automobile, and Yahoo Autos awards for car of the year.Tests is the first startup car company, and the Model S is the first electric car, to win these awards. Risk Management Recommendations and Strategies- Based on the research conducted a few of the lessons lea rned would be prudent for Tests to internalize and incorporate going forward. Make sure that supply-chain, corporate and product strategies are tightly aligned. Teasel's us apply-chain managers should work closely with the engineers to jointly evaluate costs, working with only a targeted few trusted suppliers.Complete and in-depth evaluation of the multiple external drivers, including global economic trends, customer preferences, proximity to markets, labor costs, supplier quality, regulatory requirements, environmental sustainability, community responsibility and geopolitical shifts. Don't offshore manufacturing until your product has matured and stabilized. With the opening of the Gaga factory this issue is well on its way to being solved but it bears remembering.While there is no history of or mention of derivatives for Tests in either Its annual report or the media it is considered as a perfect hedge according to Seeking Alpha or Tests can capitalize on this to counter the first three risks related to the ownership Of our common stock identified in the 2012 annual report. 1. Concentration of ownership among our existing executive officers, directors and their affiliates may prevent new investors from influencing significant corporate decisions. 2.The trading price of our common stock is likely to continue to be volatile. 3. A majority of our total outstanding shares are held by insiders and may be sold in the near future. The large number of shares eligible for public sale or subject to rights requiring us to register them for public sale could depress the market price of our common stock. Hedging will enable a more diversified ownership, reduce the volatility in stock pricing and if staggered effectively reduce the impact of insiders selling large allotments of shares.Conclusion Tests developed a specific strategy for life cycle and supply train management with the goal of being â€Å"at least two generations ahead† of its rivals. As a intros strat egy to improve on supply and demand management Tests will transition to increased levels of â€Å"in-house† manufacturing processes. In an integrated approach linking operations and political strategies Tests sells its cars to customers through its stores which it fully owns and operates bypassing state regulated dealerships entirely.Its technology strategy is a patent policy shift, put forth in an effort to quicken the percentage growth of electronic vehicles in the automotive market currently dominated by internal combustion engine vehicles. For a financial strategy Tests created a new enhancing option for customers that aim to bring down the monthly cost of owning a Model S. Tests has identified 69 different risks in its 2012 annual report and has formulated risk mitigation strategies for each.

Thursday, August 15, 2019

Ethical and Environmental Requirements Essay

Since all the nations understand the effects of the fossil fuel there need to take a practical step towards solving this problem. This is a very expensive undertaking because many nations had already invested in fossil fuel extraction. In order to preserve the natural environment, all the countries are supposed to come to an agreement and reduce the dependence on oil as a form of energy because it causes more destruction to the environment and also leads to depletion of resource because it cannot be recycled or replaced at the rate at which it is being utilized (Littell 2005). This calls fro the investment in the energy sources that are considered ethical, environmental friendly and also addressing the social issues. The use of biomass has been suggested as the most effective alternative to the use of fossil fuel. The renewable energy sources are not a substitute to the fossils energies per se because they may cause other adverse effects like ion the case of palm oil in Netherlands; this was discovered to be more dangerous than the fossil fuels because of the scientific evidence, which showed that it caused more destruction to the environment (Littell 2005). The use of bio fuel also revealed that the methane gas which would be released was just as harmful as carbon dioxide from fossil fuel. On the other hand, the use of bio fuel from the food stuff would not be economical because, it would utilize most of the land which could otherwise be used for agriculture while at the same time the whole grain harvest for instance in the united states, converting it to manufacture oil would only yield up to 16% of the total fuel needs, in the Latin America, the growing of sugar cane as supported by the US lead to destruction of forests making it obvious that the large scale investment in to the bio fuel would create competition for land (food crops, forest and bio fuel plantation) and the result would be food shortage and increased prices of the important necessity (Jackson 2006). Most countries are likely to become depended on foreign energy. Many of the developing nations will not be able to afford the technology involved in the production of the bio fuel or other alternatives that are considered ethical and environmental friendly. This is because the technology is relatively new and maybe very costly (Newton 2003). The developed countries may have the capital to invest but lack the land and these calls for cooperation between governments though some may be seen as exploitation. For instance the sugar cane plantation in Argentina meant to produce ethanol, the project was backed by the United States who wanted to use it for production of bio fuel hence clearing large pieces of land and reducing land for food crop production. The volumes produced by the project were meant for Argentina’s domestic use and led to increased prices of sugar and practically led to cultivation of one crop (sugarcane) seen by the thousands of hectares covered by sugar cane fields. This could be a serious tragedy of crop letdown waiting to take place. The result of the investment in the bio fuel could be worse if the bio fuel campaign to substitute petroleum oil with bio fuel is enacted (Jackson 2006). Most countries consider energy conservation as a fundamental part of government projects that the world uses to decrease their carbon release track record. The major problem of investing in bio fuel that has not been fully addressed is that, lack of skills and innovative technology in the field could create a culture of mono-cropping, and as a consequence, retail prices of common commodities would greatly increase. The U. S target of using the Latin America for the growth of bio fuel quota in order to maintain their uneconomical way of living was seen as a different type of the United States of America’s imperialism of the area. Most of the developing countries are bound to be adversely affected by the changes. The conventional traditions and cultures in most countries have been seen to emphasize so much on food crop cultivation. People have so much respect for their food crops that the long lasting campaign by the developed countries has been unable to suppress their love for food crop cultivation compared to cash crops for fuel (Newton 2003). Though the investment in bio fuel is an attractive venture, it is very expensive for the developing nations because it calls for investment into new technology from scratch. It has been predicted that implementing the bio fuel plan may leave a common person 30% poorer and therefore unable to deal with the problem in the current economic situation (Mintzer 1992). These conclusions are based on the argument that new technology is expensive plus the fact that more farm land would be required for cash crop farming to produce raw material for bio fuel like the sugar cane, oil plants and bio gas animal ranches. It estimated that involvement in bio fuel production would cost over $ 553 Trillion. The decision to take the necessary steps towards solving the inevitable climate crisis of global warming was very critical. The issues of global warming on the other hand presented a challenging opportunity for research, technology innovation and entrepreneur investment (Newton et al 2005). Global warming has presents an equilibrium situation. People do not take into account all the facts around the subject and hence consider the problem on wrong postulations. In order to save the world, the cost should not be an issue because the benefits are very obvious. However the threat to food security is the major concern because food is a necessity. The use of electricity in homes as an alternative to carbon gas fuels is very efficient and most ethical and environmental friendly energy source as there are no emissions into the atmosphere and also there is little environmental destruction (Campbell & Reece 2005). Conclusion The use of alternative energy which is ethical and environmental friendly became a concern because of global warming effects and depletion of sources. The accompanying price increase also pushes for the need of alternatives with high efficiency especially in the automotive industry. The ethical and environmental friendly has created more room for technology industry to develop hybrid vehicles and other machinery to use bio fuel and electric automotive to use electricity. Other power sources include flywheels, fuel cells and ultra-capacitors. Biomass and hydrogen being low carbon emitters are not workable alternatives to fossil fuel. Nuclear power and carbon capture and storage also present low carbon alternative though not the best solution. References Al Gore. (2006). An inconvenient truth. Planetary Emergency of Global Warming and What we Can Do about it. Rodale Berger J. J (1998). Charging Ahead.The Business of Renewable Energy and what it Means for America. University of California Press Campbell N. A & Reece J. B (2005) Biology. Pearson. Benjamin Cummings Jackson R. M (2006). Annual Editions: Global Issues. Global Issues 06/07. McGraw-Hill Higher Education Littell M. (2005). Science. Integrated Course 2. McDougal Littell Mintzer I. M (1992). Confronting Climate Change. Risks, Implications and Responses. Stockholm Environment Institute. Cambridge University Press Newton L. H (2003). Ethics and Sustainability. Sustainable Development and the Moral Life. Prentice Hall Newton L. H Dillingham C. K & Choly (2005). Watersheds 4. Ten Cases in Environmental Ethics. Thomson Wadsworth

Wednesday, August 14, 2019

Discrimination: Racism

Many conferences have been organized especially by the United Nations to discuss the issue of discrimination in different perspectives. Discrimination has been a setback in many nations especially in the West, like America where there is an influx of people from different parts of the world. In this paper, discrimination will be elaborated. The focus will be on racism as a type of discrimination. Scientist hold the opinion that races came into being as a result of family groups living together over a period of time. The different races of human beings can therefore live together.The impact of racism will be assessed and possible solutions recommended. Introduction Discrimination is described as that act of people treating others based on their differences regardless of their individual merits. This is practised in religion, race, disability, gender, ethnicity, age, height and employment amongst others. This judgement could be positive or negative. Positive discrimination is the discr imination based on merit (also called differentiating) while the negative discrimination is based on factors like race and religion.Negative discrimination is however the common form of discrimination in spite of the fact that this is illegal in many Western societies just like many other societies. Despite being illegal, discrimination is still rampant in different forms in many parts of the world. The most common form of discrimination is racial discrimination, also referred to as racism. This is destructive. It is the act of basing treatment on the racial origin of an individual (Randal, 2008). Racism is influenced by social, political, historical and economic factors.It has so many definitions due to its various forms. It involves social values, institutional practices and individual attitudes. It changes with response to social change. The basis of racism is the belief that some individuals are superior due to their ethnicity, race or nationality. It is a social phenomenon and not scientific. Some of the racist behaviors include xenophobia, racial vilification, ridicule and physical assault. Racism could be practised intentionally (direct discrimination) or unintentionally making some groups to be disadvantaged (indirect racial discrimination).Racism is enhanced either individually or institutionally. Institutionally, it involves systems in life such as education, employment, housing and media aimed at perpetuating and maintaining power and the well being of a group at the expense of another. It is a more subtle form of discrimination since it involves respected forces in the society. Individual racism involves treating people differently on the basis of their race. It is the deliberate denial of power to a person or a group of persons. The above two forms of racism refer to race as the determining factor in human capacities and traits.There is no clear cut distinction between racial and ethnic discrimination and this is still a debate among anthropologis ts. Institutional racism is also referred to as structural, systemic or state discrimination. It is socially or politically structured. As indicated early, the perpetrators are corporations, governments, organizations and educational institutions which are influential in the lives of individuals. It is the systematic policies and the organizational practices that disadvantage certain races or ethnic groups.From the statistics given in 2005 on the US, it is evident that the Whites are highly regarded while the African Americans are looked down upon by the society. Their household incomes differ greatly ($50,984, $33,627, $35,967 and $30,858 for Whites, Native Americans, Latinos and African Americans respectively). Their poverty rates follow suit with that of the African Americans being thrice that of the Whites. Unlike the Whites, the other groups attend underfunded schools. Their living environments are below standards compounded by poorly paying jobs and high unemployment rates.The employment in the labor market is disproportional in favor of the Whites. Le Duff (2000) describes a situation in a slaughterhouse where a White boss just sits in his glass office only to come out when the day is almost over to double the workload for the workers. The Black workers are overworked if only to meet the company's target of pork production. It is important to note that this Smithfield Packing Company is the largest plant in the world in pork production. The workers, who are Blacks however do not feel any positive impact of the company as they are overworked and mistreated by their white boss.It is common for the boss to unleash his anger on the workers and they seem to have very little power to take any action against this. The immigrants are another category of those who are socially discriminated. They are the lowest in the society's stratification and are the ones to do the low forms of jobs considered ‘dirty work'. This is social racism. The wages they get fro m these jobs are very low and minimal or no benefits at all. Since the 1996 welfare reform was passed by the Congress, all the legal immigrants have had to do without federal programs like Medicaid and Supplemental Security Income.Sonneman (1992) describes a community of immigrants who have to deal with racial discrimination from the natives. These immigrants have poor jobs as pickers. They do not have adequate food and have to work extra hard in their jobs to earn a living. The natives overcharge them for basic commodities. An example is that of the picker who was charged five dollars instead of three dollars for the groceries he bought at the store. A gallon of milk is also charged at 30 cents higher than in town. They are however so powerless that they can do nothing about it.These pickers flock in this remote area and not in the town which is only a mile and a half away because of the high cost of living in the town. Berube A. and Berube F. (1997), give an example of their famil y who lived in trailer coaches as dictated by their economical capability. In South Africa, racism was rampant just like in many other African countries under colonial rule. From 1948 to 1994, the apartheid system denied the non-whites their basic rights. The whites who were the minority were allowed to keep certain areas for themselves without permission thus locking out the blacks.Schools taught the subjects meant for Africans in Afrikaans. Other than the protests by many countries and the United Nations, the South Africans protested against these systems leading to many deaths as the police fought them back. However, in 1994, this was brought to an end with Nelson Mandela becoming the president, allowing equal rights for both the blacks and the whites. The racial stereotypes who propagate racism by the belief that other races are better than others are said to propagate individual racism (Hanshem, 2007). Stigma is closely related to discrimination.In the interview by Rodgers, it is revealed that those women who came from well-off families found it more difficult going to welfare unlike their counterparts from poorer backgrounds who had children to look after with no child support. According to sociology, stigma is the act of a society discrediting an individual. It is the disapproval of an individual's character or what they believe in that goes against cultural norms. Examples include illegitimacy, mental or physical disabilities, nationality affiliations, illnesses, religious affiliations and ethnicity.Stigma could be based on external deformations such as scars and other physical manifestations like leprosy and obesity. The other form is based on traits such as drug addiction. Lastly is tribal stigma that involve ethnicity, nationality or religion. There are some factors that indicate racism. Among them are refusing to work with a specific group of people. Others would spread racist propaganda or racist comments. People who physically assault or harass o thers are considered racists. Discriminatory policies or procedures are an indicator of racism. The effects of racism cannot be ignored.Healthcare among the racially discriminated is poor or non-existent. For instance, the 1999 Centre on Budget Priorities study showed that 46% of the non-citizen immigrant children could not access health insurance unlike the natives' children. Racism lowers an individual's self esteem. When someone disregards another because of the skin color or religion, their self-esteem is lowered. It could be ignored if it happens at once, but if it persists, it negatively influences the confidence of an individual. Children skip schools because of such effects. Learning thus becomes difficult.In an attempt to suppress the factors that make them discriminated against, they try to change their religion, skin colour, hair color and even stop trusting people. Others resort to learning foreign languages and their respective accents to cover up their ethnicities so a s to identify with the race that is considered superior. In some cases, surgery has been undertaken to conform to the societal demands. One problem that has been cited is lack of education on racism. An educated individual is aware that there is need for different people if learning is to take place.Then, if one is to experience the positive impact of education, appreciating other people around will be of importance. Otherwise, discriminating people could lead to lack of expertise knowledge in some specific areas. It is thus important to sensitize the community on the importance of each and every person. Education will go a long way to even help those who are being educated to appreciate who they are. On the same note, schools and other learning institutions should provide an all-inclusive environment which would accommodate people of different ethnic affiliations (Einfeld, 1997).Then, they should meet their specific needs based on their linguistic and cultural backgrounds. Religiou s solutions could be sought where necessary. In Islam for instance, Qua'ran teaches against racism. If these people with religious affiliations are allowed to practise their religion freely, then this could curb racism. Thus, all religions should be respected and given the chance to conduct their practices. The responsible authorities are endowed with the duty of coming up with laws that prohibits racism. There have been conventions and conferences where these laws are discussed and drafted.The United Nations has been on the forefront in implementing these rules. It is not adequate enough to only discuss these issues. They should come up with solutions that could be implemented. Conclusion No one can dare deny the effect that racism has had in various states. it is only wise to face the problem head on and find the right solutions. a solution must be found to curb this problem once and for all. it calls for the efforts by every member of the society to assume their respective roles and do what is expected of them.